Overview of Bira 91 Unlisted Shares:
(i) B9 Beverages (Bira91) unlisted company, owns the brand named Bira 91, which manufactures craft beer. Established in 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity, and Powerful draft network.
The company has 5 beers in its portfolio – Bira 91 White (a low bitterness wheat beer with an alcohol content of 4%), Bira 91 Blonde (an extra hoppy craft lager), Bira 91 Light (a low-calorie lunchtime lager), Bira 91 Strong (a high-intensity wheat beer with a higher percentage of alcohol content at 7%), and The Bira 91 Indian Pale Ale (the first IPA brewed and bottled in India).
In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States.
In 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
In 2019, Bira beer clinches the ICC sponsorship deal for five years, making it the first Indian beverage brand to strike a global sponsorship deal with the cricket governing body. They featured in ICC world cup 2019 in England.
Sports marketing experts estimate the size of Bira 91’s sponsorship deal to be $5-6 million per year. The brand will benefit through this partnership as India will host two big-ticket events, including the Cricket World Cup 2023 and T20 World Cup 2021.
(ii) It is one of the fastest-growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor.
In less than three years, Bira 91 is now in the top 25 craft beer brands worldwide by sales volume and the fastest-growing beer brand in the world (growing 5x in 2017).
(iii) The company now operates two breweries in India and has offices in nine cities including New York City.
(iv) It has a passionate team of over 350 beer lovers who have only one goal – to change the world of beer and beer for the world.
Private Equity Investors and Valuation of Bira
Bira 91 is backed by Sequoia Capital and Belgium’s Sofina Capital.
Bira 91 to date has raised close to 518 Cr and counts celebrities Farhan and Zoya Akhtar and film producer Ritesh Sidhwani along with Flipkart’s CEO Kalyan Krishnamurthy, Sequoia Capital among its investors.
Bira 91 other investors include Snapdeal’s Rohit Bansal, Zomato co-founder Deepinder Goyal, TR Capital, Anicut Capital, Sofina, and Smile Group, as per deals tracker Crunchbase.
Bira 91 last raised $50 million, announced in May last year, at a reported valuation of around 1470 Cr.
In 2019, they have raised 30 Cr from Sixth Sense Ventures, at a reported valuation of 1722 Cr.
Bira 91, is now operating in a wide price range. The most affordable product is Boom, which is priced between Rs 130 and Rs 150 ($1.88 and $2.17) for a 650 ml bottle, depending on the region. Older products like Bira White, Bira 91 Strong, and Bira 91 Blunt are priced between Rs 90 and Rs 120 for a 330 ml bottle.
According to a Research and Markets report, the Indian alcohol market is growing at a compound annual growth rate of 8.8% and is expected to reach 16.8 billion liters of consumption by the year 2022.
B9 Beverages (Bira Beer) Unlisted Shares Price
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Financial Highlights for 2018-2019:
- Shareholder’s funds stood at Rs. 2607.33 million
- 86% increase in the company’s Total Fixed Assets
- Cash and cash equivalents stood at Rs 128.39 million as of 3rd March 2019
Financial Performance of B9 Beverage BIRA Beer Limited:
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