With its unique value proposition and huge distribution channel, B9 Beverages has entered the coveted segment of unlisted shares dealers in Mumbai, where it is offering its product at attractive prices. The company is further strengthening its position by streamlining its supply chain and growing its brand awareness through various campaigns targeting key customer groups such as student personnel, employees of educational institutions, and retired officers.
With a market cap of over $ 4 billion, B9 beverages take the cake as the most subsequently traded share in the drinks industry. Having added flavor to the already competitive market, this shares dealer now offers its consumers the most innovative range of packaged soft drinks which are sold at competitive prices pointwise across the globe. With a portfolio spread across various group companies, the company has now managed to create a separate category of shares for its product offering, giving a further added advantage to the investor.
The Indian beer market is projected to be about $5 billion, with premium beers such as Carlsberg, Kingfisher Ultra, Heineken, and Budweiser accounting for around 8% of volume and 15% of value, respectively, but expanding at a rate of more than 20% yearly. This is the market Bira is in, and premium beer accounts for 60% of the profit pool in the Indian beer business.
Another that gave this brand a huge rise was the flavors and uniqueness they had. Bira has two categories: light and strong. Under their light category, Bira is as healthy as milk and has the lowest calorie count compared to other champagne, wines, and cocktails. This makes Bira stand out in the market and become the favorite to be consumed amongst youngsters who are just starting their leverage to drinking and would want to swell up their taste buds. The second category, the strong one, is the first wheat-based beer and makes the flavor the best to be consumed and most liked by all the beer lovers. It’s fermented well and dissolves the bitterness, unlike other popular beers.
Bira 91’s sponsorship arrangement is estimated to be worth $5-6 million each year, according to port marketing specialists. The collaboration will benefit the business because India will host two major events in the coming years, including the Cricket World Cup in 2023 and the T20 World Cup in 2021.
Bira 91 has established a strong portfolio of key beers and seeks to push the global trend in beer toward greater color and flavor. It is one of the fastest-growing beers in the world.
Bira 91 has risen to the top 25 craft beer brands worldwide in terms of sales volume in less than three years, making it the world’s fastest-growing beer brand. Changes in demography, a high level of living, and disposable income have all contributed to an increase in annual alcohol use.
The unique packaging of beer made it look very catchy and the taste made the consumers drool over the brand. Despite the opening of many microbreweries and brewpubs around the country, the strong beer category remains the single largest segment, accounting for about 85 percent of all volumes sold in India. On the other hand, craft beers and microbreweries are niche notions that have been gaining in popularity for the past two years.
The expanding consumption expectations of Indian consumers, who are willing to try new things as their wages rise, is, nevertheless, a new trend. It employs a dedicated crew of over 350 beer enthusiasts with a single mission: to transform the world of beer and beer for the globe.